1: Introduction to Digital Marketing

• Overview of digital marketing
• Developing a digital marketing strategy
• Understanding digital marketing channels

2: Content Marketing

• Crafting a content marketing strategy
• Content creation and curation
• Blogging, video marketing, and content promotion

3: Social Media Marketing

• Strategy and planning for social media
• Major social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Social media advertising and analytics

4: Search Engine Optimization (SEO)

• Fundamentals of SEO
• Keyword research and on-page SEO techniques
• Link building and local SEO

5: Pay-Per-Click (PPC) Advertising

• Introduction to PPC and Google Ads
• Creating and optimizing ad campaigns
• Measuring and analyzing PPC performance

6: Email Marketing

• Building an email list and segmentation
• Designing effective email campaigns
• Email automation and personalization

7: Mobile Marketing

• Mobile marketing strategies
• SMS marketing, mobile apps, and mobile web
• Location-based marketing

8: Web Analytics and Data-Driven Marketing

• Introduction to Google Analytics
• Tracking, measuring, and analyzing online traffic
• Making data-driven decisions to improve digital marketing effectiveness

9: Digital Marketing Tools and Technologies

• Overview of essential digital marketing tools
• Automation tools for social media, SEO, and email marketing
• CRM and customer engagement tools

10: Creating a Digital Marketing Plan

• Integrating digital marketing channels
• Budgeting and resource allocation
• Monitoring, evaluation, and optimization of marketing campaigns

Flexible options to learn and prepare yourself for the course. Candidate may attend the Instructor-Led program by ICMP in a live classroom or a virtual classroom as per its availability and also have the option of Self-study from the recommended study material by ICMP.

Flexible options to learn and prepare yourself for the course. Candidate may attend the Instructor-Led program by ICMP in a live classroom or a virtual classroom as per its availability and also have the option of Self-study from the recommended study material by ICMP.

Assessment will be based on quizzes, module-end projects, and the capstone project. Upon successful completion of the course, participants will receive a certificate of completion.

In order to get started, you must submit an online application for assessment by ICMP to determine your eligibility for the certification programs. During the assessment of your application, ICMP may request you any further information, if needed. ICMP will email you about your eligibility within 07 days of your application.

In case of acceptance of the application, you have to apply for registration in a specific certification program. After registration, one year eligibility period begins in which you have to learn and appear in the examination. Candidates have to select their learning options as per their availability from ICMP or on a self-study basis. As a registered candidate, you have the option to download the respective study material and access to do practice exam questions. Practice exams are intended to give you an experience that’s as close to the real exam as possible. In order to appear in the examination no extra fees will be charged.

Registration Fee: US $120.00