1: Introduction to Digital Marketing

• Overview of digital marketing
• Developing a digital marketing strategy
• Understanding digital marketing channels

2: Content Marketing

• Crafting a content marketing strategy
• Content creation and curation
• Blogging, video marketing, and content promotion

3: Social Media Marketing

• Strategy and planning for social media
• Major social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Social media advertising and analytics

4: Search Engine Optimization (SEO)

• Fundamentals of SEO
• Keyword research and on-page SEO techniques
• Link building and local SEO

5: Pay-Per-Click (PPC) Advertising

• Introduction to PPC and Google Ads
• Creating and optimizing ad campaigns
• Measuring and analyzing PPC performance

6: Email Marketing

• Building an email list and segmentation
• Designing effective email campaigns
• Email automation and personalization

7: Mobile Marketing

• Mobile marketing strategies
• SMS marketing, mobile apps, and mobile web
• Location-based marketing

8: Web Analytics and Data-Driven Marketing

• Introduction to Google Analytics
• Tracking, measuring, and analyzing online traffic
• Making data-driven decisions to improve digital marketing effectiveness

9: Digital Marketing Tools and Technologies

• Overview of essential digital marketing tools
• Automation tools for social media, SEO, and email marketing
• CRM and customer engagement tools

10: Creating a Digital Marketing Plan

• Integrating digital marketing channels
• Budgeting and resource allocation
• Monitoring, evaluation, and optimization of marketing campaigns

Before you apply for registration, please make sure that you are meeting any one of the below-mentioned criteria of eligibility:

• Graduate or 14 years of Education or
• 12 years of Education with 02 years of experience in the relevant field

Flexible options to learn and prepare yourself for the course. Candidate may attend the Instructor-Led program by ICMP in a live classroom or a virtual classroom as per its availability and also have the option of Self-study from the recommended study material by ICMP.

Assessment will be based on quizzes, module-end projects, and the capstone project. Upon successful completion of the course, participants will receive a certificate of completion.

If you’re interested in joining this program, please send us an email at communication@icmpglobal.com. We’re looking forward to hearing from you!